What to buy as souvenir from Helsinki? One of the most famous and successful export products of Finland, the Moomin, is also one of the most popular brands for souvenir purchase. What originally started as a fictional character in childrens books by Tove Jansson in 1945, is now found in t-shirts, computer games, mugs, movie theatres, post stamps and much more.
The Moomin capital with a whole Moomin theme park is the city of Naantali (Near Turku, 180 km from Helsinki), but you can buy Moomin products from Helsinki as well.
Nearly every bigger grocery store and department store sell some Moomin merchandise, for example Arabia -manufactured mugs, plates and other kitchen ware. In Forum Shopping center and Helsinki Airport Terminal 2 there are Moomin shops, which sells all kinds of Moomin stuff from clothing to cosmetics and toys.
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