Tag Archives: moomin

Shopping for Moomin in Helsinki


What to buy as souvenir from Helsinki? One of the most famous and successful export products of Finland, the Moomin, is also one of the most popular brands for souvenir purchase. What originally started as a fictional character in childrens books by Tove Jansson in 1945, is now found in t-shirts, computer games, mugs, movie theatres, post stamps and much more. The Moomin capital with a whole Moomin theme park is the city of Naantali […]